A Quarterly Publication of City of Hope | Volume 18 Number 2 | Spring 2007
ILLUSTRATIONS: RAFAEL LOPEZ

With more than a dozen brands customers know and trust, Sanford, a Newell Rubbermaid company, is a leader in the writing instrument and art supply industry. To help in the fight against breast cancer, Sanford brands Parker, Rolodex®, and Paper Mate® collectively pledged to raise up to $200,000 through Dec. 31, 2008. For its part, Parker will donate 25 cents from the purchase of every specially marked Jotter® pen, up to $50,000. Rolodex is donating $20,000, and sales of individual Paper Mate FlexGrip Pens and Eraser Packs will generate 10-cent-per•item donations, up to $200,000, all benefiting City of Hope’s breast cancer research, treatment and education efforts.
3M’s steadfast commitment to City of Hope’s mission continues. Since 2004, the company’s Post-it® Super Sticky Notes “Stick Up for the Cause” campaign has raised hundreds of thousands of dollars for breast cancer research, treatment and education programs at City of Hope. Specially marked pink-ribbon products, including Post-it® Super Sticky Notes and dispensers, special flag pens and highlighters, continue to generate hundreds of thousands of dollars from per-product donations, including their $100,000 sponsorship of City of Hope’s Walk for Hope to Cure Breast Cancer. In addition, 3M’s “Clean up for the Cause with O-Cel-O™”scrub sponges campaign generates a 10-cent donation for each specially marked package, with a minimum guaranteed donation of $50,000.

Dole Fresh Flowers, the largest producer and marketer of fresh-cut flowers in the United States, aligns with Albertsons in May to help benefit breast cancer research, treatment and education at City of Hope. In honor of Mother’s Day, shoppers may purchase Dole Fresh Flowers breast-cancer awareness flower bouquets at participating locations nationwide. On behalf of the participating retailers, Dole Fresh Flowers donates 5 percent of the purchase price (excluding a freight charge) for every bouquet purchased by the retailer to City of Hope. Dole and Albertsons also will collaborate on a similar promotion again in October 2007. Purchase bouquets in your local Albertsons during Breast Cancer Awareness Month, and help Dole surpass the nearly $80,000 they have raised for the cause since May 2004.

Former talk-show host and TV personality Jenny Jones provides simple, healthy recipes and supports breast cancer research with her book, “Look Good, Feel Great Cookbook: How Eating Superfoods Can Help You Turn Back the Clock with Over 80 Comfort Food Recipes.” To date, $100,000 in profits from the book have been donated to City of Hope’s breast cancer research, treatment and education efforts and donation generation efforts continue. Available at bookstores nationwide, this colorful cookbook makes a great Mother’s Day gift.