You can help spread the word about City of Hope
Increasing coverage in newspapers, radio, television and the Web testify to City of Hope’s reputation nationwide as a leading cancer center and biomedical research institute.
In 2007, media coverage of City of Hope reached a total of 240 million readers, viewers and listeners — 8 million more than the previous year. The institution’s profile also grew through promotional public service announcements broadcast over Clear Channel radio stations across the United States featuring well-known entertainers such as Sheryl Crow and Kiefer Sutherland.
photo: TOM BROWNKathleen Kane
Achievements in patient care received national attention, as well, most notably in U.S.News & World Report. The magazine ranked City of Hope as one of “America’s Best Hospitals” in two specialties: cancer and urology. City of Hope is one of only five centers in California to be featured on the cancer list; it also is one of only six hospitals in California to be ranked in urology.
This media attention increases awareness among the general public, but it does not replace the importance of personal experience and connections. Chapter members’ roles as ambassadors can truly personalize and underscore City of Hope’s mission with potential donors and volunteers, encouraging them to learn even more.
Your efforts in spreading the word about City of Hope are a valued contribution for fundraising efforts and represent an important way for us to reach new supporters. Our researchers’ and scientists’ advances depend on such support, so your role in treatments and cures is pivotal.
As we begin another year, please accept my thanks on behalf of all of us at City of Hope for your role as an ambassador and your steadfast dedication.
Sincerely,
Kathleen Kane,
Executive Vice President of Development
and External Affairs