TV star’s promos are spot on
Actor Kiefer Sutherland talks about his friends’ treatment at City of Hope in a public service announcement.
Sutherland — who plays agent Jack Bauer on the FOX program — has recorded audio and video public service announcements to support City of Hope. In the spots, the Emmy and Golden Globe award-winning actor describes the advanced care and research available at the institution.
Before STAR 98.7 FM’s “Lounge for Life” concert last year, which benefited City of Hope, Sutherland was interviewed on the radio station’s morning show, where he shared a personal story about two of his closest friends, Chip and Christina Russo. Both were diagnosed with cancer in their 20s.
Christina Russo developed an aggressive form of musculoskeletal cancer called rhabdomyosarcoma. The pair sought opinions at numerous medical institutions, where they received grim prognoses. Eventually, they found City of Hope, where she was treated. The Russos now live free of cancer and are proud parents — something they were told they never could be.
After the interview aired, City of Hope contacted Bob Cook, president of FOX Television and a City of Hope board member, to contact Sutherland and solicit his support in creating a promotional spot. Sutherland agreed.
With substantial support from Cook and FOX TV, the production took place soon after on the set of “24.”
“Both Christina and I were very moved by the production and wish that the message spreads hope to those who need it most,” said Chip Russo.
The promotional spots began airing last year through a variety of outlets, including Clear Channel radio stations, Movie Tunes and National CineMedia in-theater advertising.