Companies align with City of Hope to save lives
Office products retailer OfficeMax featured a national in-store display campaign called “Pretty in Pink” that highlighted specially marked pink-ribbon items to support breast cancer awareness. Products in the displays included items that benefit City of Hope from corporate supporters such as Post-it, Sharpie, Avery, MeadWestvaco and Paper Mate, to name a few. OfficeMax has pledged to donate 5 percent from the sale of each item featured in the display, with a minimum contribution of $50,000 going toward breast cancer research, treatment and education.
Brita, the leading maker of water filtration products, is donating $50,000 through a special pink ribbon-themed water pitcher to support breast cancer research, treatment and education at City of Hope. The specially marked pitchers were available at retail stores such as Target and Bed, Bath & Beyond through October, which is National Breast Cancer Awareness Month.
Lyric Culture, a high-end clothing brand, offers products featuring lyrics from familiar songs such as the empowering “I Will Survive,” made popular by Gloria Gaynor. Thanks in part to a relationship with Universal Music Publishing Group, the company donated $3 from the purchase of each specially marked, hot-pink “I Will Survive” T-shirt and tank top to City of Hope for breast cancer programs during National Breast Cancer Awareness Month. Celebrity outreach via fashion and entertainment magazines also is under way.
Sutter Home Winery has supported breast cancer programs at City of Hope since 2007 through its “Sutter Home for Hope” initiative, in which the company donates $1 to City of Hope for every pink bottle top, or capsule, mailed in by consumers. This fall, Sutter Home continued its support with this program and ongoing presence at Walk for Hope in San Francisco. The initiative raised more than $70,000 in 2007 and is poised to surpass that goal.