Uncovering the cure: Bringing awareness to lesser-known cancers
Sometimes, dealing with a sensitive issue requires revealing vulnerability.
City of Hope soon will encourage supporters in the Los Angeles area to wear that vulnerability a little more openly — in public. Event participants will don their undergarments as outerwear for City of Hope’s underwear Affair Presented by Jockey — a unique fundraiser featuring an afternoon 10K run and a 5K walk focusing on cancers below the waist. The Aug. 2 event will begin and end at the La Brea Tar Pits’ Great Lawn in the city’s Miracle Mile district and raise awareness and funds for prostate, cervical, colorectal, ovarian, testicular and bladder cancers, some of the most devastating malignancies for men and women worldwide.
City of Hope is organizing the event in partnership with CauseForce, a company that has helped many non-profit organizations raise tens of millions of dollars for cancer causes. Numbers back up the importance of the event. Among men, prostate cancer is the most common cancer and second- leading cause of cancer death in the united States today, and colorectal cancer is the third-largest cancer killer among both men and women. Despite the prevalence of these cancers, and others in the lower body, their links to the midsection and the reproductive system may make them a taboo topic for discussion. The result: cancers that go undetected for too long because people are too embarrassed or uncomfortable about testing.
In addition to raising funds for research, prevention and treatment, the fun and lighthearted event aims to raise awareness and erase the stigma often associated with these cancers. race participants are encouraged to wear anything from traditional jogging togs to their most comfortable pair of boxers. runners, walkers and their supporters then will celebrate their accomplishments with an after-party including entertainment and refreshments.
“Twenty-five years ago, breast cancer was something most people didn’t talk about. Today, because of efforts like Susan G. Komen and our own Walk for Hope, we are making great strides in conquering the disease,” said Michael A. Friedman, M.D., City of Hope president and chief executive officer. “City of Hope’s underwear Affair can begin to do the same for another group of cancers: highlighting their significance, encouraging more public dialogue about them and raising funds for much-needed research.”
To register or learn more about City of Hope’s underwear Affair Presented by Jockey, please visit www.uncoverthecure.org.